An increasing number of your clients are using the Internet
on a daily basis.
A website is constantly there promoting your business
and possibly generating direct sales 24 hours a day, 7
days a week - an online store never closes.
A website can provide a showcase of everything your company
has to offer, in one easy-to-navigate location.
A website is anonymous. A visitor to your site can spend
as much or as little time as they like, to decide if they
want to follow up on your company's product or service
offerings. No hovering salesman means less pressure
for your potential clients.
A website can effectively supplement and enhance your
company's marketing activities.
Answer Frequently Asked Questions
Whoever answers the telephone in your organization can
tell you, their time is usually spent answering the same
questions over and over again. These are the questions
customers and prospects want to have answered before they
decide to do business with you. Posting these answers
on your website will not only be more convenient for the
client, but also mean your employees can devote more time
to other tasks as opposed to answering the phone.
Your own domain name (www.yourcompany.com) establishes
strong online brand identity, and also allows you to set
up email addresses specific to your own company - email
being the most common way to communicate efficiently and
professionally with the rest of the world.
Greater Consumer Impact
The Internet provides a level playing field for companies
- a well-designed website for a small company can have
just the same presence and consumer impact on the web
as a multinational corporation.
The Internet opens your business to a whole new global
market and can attract a great deal of interest through
effective use of search engine optimization, links and
other online promotional activities.
Your competitors may already be gaining substantial market
share and the cutting edge over your company due to their
existing presence on the web - your company cannot afford
to be left behind.